How Vocal uses Zapier to do three times the work
Personalized customer communications
Vocal sends 20+ variations of marketing and transactional emails. Automation helps Vocal send its audience the right message at the right time.
Automating one million tasks per month
Just one workflow for Vocal's targeted email campaigns automates one million tasks a month—freeing up their teams for more high-impact work.
Scaling their impact without growing their team
Without automation, Vocal estimates they'd need at least 10 additional team members to get the same amount of work done.
About Vocal
- Company size: 11-50
- Industry: Vocal provides storytelling tools and engaged communities for creators to get discovered and fund their creative projects.
- Location: Fort Lee, New Jersey
Streamlined content submissions keep stories fresh and content queue empty
Challenge
Vocal’s new content submissions quickly outgrew their manual processes, causing a backlog of amazing content they couldn’t share in a timely manner.
Solution
When a new story is submitted, Zapier creates a record in Vocal’s PostgreSQL stories table and sends a notification to the next person on the moderation team in the round-robin queue via SendGrid.
Results
Great content makes it to the Vocal site in record time since automation makes it easy for the moderation team to jump in instantly to review and approve new content submissions.
Automation makes more personalized email campaigns possible
Challenge
Vocal wanted to use data in PostgreSQL and Stripe to send targeted email campaigns to their creators, but didn't have time to manually aggregate data and assign email campaigns.
Solution
Using data from a custom SQL to query from PostgreSQL and Stripe, Vocal sends out 20+ variations of behavioral and action-based emails via SendGrid and Iterable.
Results
With this workflow, Vocal can send targeted marketing campaigns and scale its business—all while automating more than one million tasks with Zapier each month.
“Without Zapier, I'm estimating that we would need at least 10 additional staff members to get everything done.”
Robby Tal,
Head of Business Intelligence at Vocal
